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Reading lists: Digital Marketing in Practice


Reading lists: Digital Marketing in Practice

Reading list titles for this course/module

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Product name
Price
Rating
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Digital Business and E-commerce
DIGITAL BUSINESS AND E-COMMERCE

Chaffey, Dave; Hemphill, Tanya; Edmundson-Bird,...

£69.99
£45.99
Essential

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£64.99
£45.99
Essential

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
£52.99
Essential
Integrated Digital Marketing in Practice
INTEGRATED DIGITAL MARKETING IN PRACTICE

Corcoran, Andrew (Nottingham University Business School)

£44.00
Essential
Contemporary Issues in Digital Marketing
CONTEMPORARY ISSUES IN DIGITAL MARKETING

Niininen, Outi (Jyväskylä University School of Business...

£53.99
Highly Recommended
Influencer Marketing: Building Brand Communities and Engagement
INFLUENCER MARKETING: BUILDING BRAND COMMUNITIES AND ENGAGEMENT

Yesiloglu, Sevil (Bournemouth University, UK); Costello,...

£31.99
Highly Recommended

TU London