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Reading lists: Service Driven Trends in Aviation


Reading lists: Service Driven Trends in Aviation

Reading list titles for this course/module

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Product name
Price
Rating
Buy
Airline Industry: Poised for Disruptive Innovation?
AIRLINE INDUSTRY: POISED FOR DISRUPTIVE INNOVATION?

Taneja, Nawal K. (Faculty Emeritus, Aviation, Ohio...

£57.79
Essential
Airline Marketing and Management
AIRLINE MARKETING AND MANAGEMENT

Shaw, Stephen

£144.50
Essential
Airport Marketing
AIRPORT MARKETING

Halpern, Nigel (Molde University College, Norway); ...

£35.69
Essential
Delivering Excellent Service Quality in Aviation: A Practical Guide for Internal and External Service Providers
DELIVERING EXCELLENT SERVICE QUALITY IN AVIATION: A PRACTICAL GUIDE FOR INTERNAL AND EXTERNAL SERVICE PROVIDERS

Kossmann, Mario

£58.64
Essential
Managing Airports: An International Perspective
MANAGING AIRPORTS: AN INTERNATIONAL PERSPECTIVE

Graham, Anne (University of Westminster, UK)

£43.34
Essential
Presentation Skills for Students
PRESENTATION SKILLS FOR STUDENTS

Emden, Joan van (University of Reading, UK);...

£16.99
Essential
Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs
RE-PLATFORMING THE AIRLINE BUSINESS: TO MEET TRAVELERS' TOTAL MOBILITY NEEDS

Taneja, Nawal K. (Faculty Emeritus, Aviation, Ohio...

£57.79
Essential
Service Operations Management: Improving Service Delivery
SERVICE OPERATIONS MANAGEMENT: IMPROVING SERVICE DELIVERY

Johnston, Robert; Shulver, Michael; Slack,...

£61.19
£45.99
Essential

21st Century Airlines: Connecting the Dots
21ST CENTURY AIRLINES: CONNECTING THE DOTS

Taneja, Nawal K.

£57.79
Highly Recommended
Air Transport Management: An International Perspective
AIR TRANSPORT MANAGEMENT: AN INTERNATIONAL PERSPECTIVE

Budd, Lucy (Loughborough University, UK); Ison,...

£47.59
Highly Recommended
Airimagination: Extending the Airline Business Boundaries
AIRIMAGINATION: EXTENDING THE AIRLINE BUSINESS BOUNDARIES

Taneja, Nawal K. (Faculty Emeritus, Aviation, Ohio...

£57.79
Highly Recommended
Airline Operations and Management: A Management Textbook
AIRLINE OPERATIONS AND MANAGEMENT: A MANAGEMENT TEXTBOOK

Cook, Gerald N.; Billig, Bruce G.

£50.99
Highly Recommended
Airline Operations: A Practical Guide
AIRLINE OPERATIONS: A PRACTICAL GUIDE

Bruce, Peter J.; Gao, Yi; ...

£30.59
Highly Recommended
Critical Thinking Skills: Effective Analysis, Argument and Reflection
CRITICAL THINKING SKILLS: EFFECTIVE ANALYSIS, ARGUMENT AND REFLECTION

Cottrell, Stella (Writer, UK)

£15.57
£17.09
Highly Recommended

Fundamentals of Airline Marketing
FUNDAMENTALS OF AIRLINE MARKETING

Ambrose, Scott C.; Waguespack, Blaise; ...

£46.74
Highly Recommended
Global Airline Industry, The
GLOBAL AIRLINE INDUSTRY, THE

Belobaba, Peter (MIT); Odoni, Amedeo (MIT);...

£70.51
£82.95
Highly Recommended

Managing Customer Experience and Relationships: A Strategic Framework
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS: A STRATEGIC FRAMEWORK

Peppers, Don (President and Founder of Marketing...

£63.71
Highly Recommended
Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
MARKETING IN THE AGE OF GOOGLE, REVISED AND UPDATED: YOUR ONLINE STRATEGY IS YOUR BUSINESS STRATEGY

Fox, Vanessa

£13.59
£15.99
Highly Recommended

Marketing Management in Air Transport (RLE Marketing)
MARKETING MANAGEMENT IN AIR TRANSPORT (RLE MARKETING)

Grumbridge, Jack

£43.34
Highly Recommended
Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£65.44
£45.99
Highly Recommended

Ten Principles Behind Great Customer Experiences, The
TEN PRINCIPLES BEHIND GREAT CUSTOMER EXPERIENCES, THE

Watkinson, Matt

£17.84
£15.99
Highly Recommended

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
UNDERSTANDING DIGITAL MARKETING: A COMPLETE GUIDE TO ENGAGING CUSTOMERS AND IMPLEMENTING SUCCESSFUL DIGITAL CAMPAIGNS

Ryan, Damian

£22.94
£26.99
Highly Recommended

Writing for University
WRITING FOR UNIVERSITY

Godfrey, Jeanne (Teaching Fellow in EAP, University...

£7.64
£8.09
Highly Recommended

TU London