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Reading lists: Sales and Marketing


Reading lists: Sales and Marketing

Reading list titles for this course/module

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Product name
Price
Rating
Buy
Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£67.99
£45.99
Essential

Marketing: An Introduction, Global Edition
MARKETING: AN INTRODUCTION, GLOBAL EDITION

Armstrong, Gary; Kotler, Philip

£59.49
Essential
Principles and Practice of Marketing 10/e
PRINCIPLES AND PRACTICE OF MARKETING 10/E

Jobber, David; Ellis-Chadwick, Fiona

£56.99
Essential
Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£76.99
Essential
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI STRATEGY FOR SALES AND MARKETING: CONNECTING MARKETING, SALES AND CUSTOMER EXPERIENCE

King, Katie

£32.99
Highly Recommended
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£55.24
Highly Recommended
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
DIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING

Smith, PR (Independent Marketing Consultant, UK)

£55.99
Highly Recommended
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
KELLOGG ON MARKETING: THE MARKETING FACULTY OF THE KELLOGG SCHOOL OF MANAGEMENT

Chernev, Alexander (Northwestern University); Kotler, Philip...

£26.99
Highly Recommended
Marketing Navigation: How to keep your marketing plan on course to implementation success
MARKETING NAVIGATION: HOW TO KEEP YOUR MARKETING PLAN ON COURSE TO IMPLEMENTATION SUCCESS

Bradford, Edmund (Director and co-founder of Market2win...

£41.99
Highly Recommended
Marketing: An Introduction, Global Edition
MARKETING: AN INTRODUCTION, GLOBAL EDITION

Armstrong, Gary; Kotler, Philip

£59.49
Highly Recommended
No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
NO FORMS. NO SPAM. NO COLD CALLS.: THE NEXT GENERATION OF ACCOUNT-BASED SALES AND MARKETING

Conant, Latané

£26.00
£26.00
Highly Recommended

Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£76.99
Highly Recommended
Selling and Sales Management
SELLING AND SALES MANAGEMENT

Jobber, David; Lancaster, Geoffrey; Le...

£67.14
Highly Recommended
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Gilligan, Colin (Emeritus Professor, University of Sheffield,...

£61.99
Highly Recommended
Tourism and Social Marketing
TOURISM AND SOCIAL MARKETING

Hall, C. Michael

£62.99
Highly Recommended
Understanding Social Media: How to Create a Plan for Your Business that Works
UNDERSTANDING SOCIAL MEDIA: HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS

Ryan, Damian

£29.99
£29.99
Highly Recommended

TU London