In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, bestselling statistics author Fredrick J Gravetter and co-author Lori-Ann B. Forzano help you see how interesting experimental and nonexperimental research can be. Inviting and conversational, the text leads you through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook presentation by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.
Preface. 1. Introduction, Acquiring Knowledge, and the Scientific Method. 2. Research Ideas and Hypotheses. 3. Defining and Measuring Variables. 4. Ethics in Research. 5. Selecting Research Participants. 6. Research Strategies and Validity. 7. The Experimental Research Strategy. 8. Experimental Designs: Between-Subjects Design. 9. Experimental Designs: Within-Subjects Design. 10. The Nonexperimental and Quasi-Experimental Strategies: Nonequivalent Group, Pre-Post, and Developmental Designs. 11. Factorial Designs. 12. The Correlational Research Strategy. 13. The Descriptive Research Strategy. 14. Single-Subject Research Designs. 15. Statistical Evaluation of Data. 16. Writing an APA-Style Research Report. APPENDICES. A. Random Number Table and Instruction. B. Statistics Demonstrations and Statistical Tables. C. Instructions for Using SPSS. D. Sample APA-Style Research Report Manuscript for Publication. Glossary. References. Name Index. Subject Index.
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
