Skip to main content

TU London - Shop


Digital Business and E-commerce (ePub eBook) 8th edition

eBook by Chaffey, Dave/Hemphill, Tanya/Edmundson-Bird, David

Digital Business and E-commerce (ePub eBook)

£45.99

ISBN:
9781292457536
Publication Date:
25 Apr 2024
Edition:
8th edition
Publisher:
Pearson
Pages:
664 pages
Format:
eBook
For delivery:
Download available
Digital Business and E-commerce (ePub eBook)

Description

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: O updated content with the latest information on AI and a focus on digital business O up-to-date information to support your learning around digital transformation O New diagrams and business models to develop your understanding of business concepts and customer user journeys O reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Contents

Preface About the authors Acknowledgements Part 1 Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment Part 2 Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management Part 3 Implementation Customer experience and service design Managing digital business transformation and growth hacking Glossary Index

Accessing your eBook through Kortext

Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.

In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.

To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.

This is a Kortext title - click here to find out more This is a Kortext title - click here to find out more

NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).

Back

TU London